How to Fix Google Ads Bid Strategy Learning To Eligible

Learn how to change your Google Ads bid strategy to get rid of the 'learning' status and start getting impressions and clicks

Are you having trouble using Google Ads' bid strategy and experiencing a lack of clicks or impressions? Although it can be upsetting to observe that your campaign has stuck during the learning stage, there are steps you can take to resolve the issue.

Prior to anything else, it's critical to comprehend what bid strategy learning is and how it functions. Google Ads requires time to understand how to best optimise your bids to achieve your objectives when you set up a new bid strategy. Your ads might not get as many impressions or clicks during this learning phase as they would under a more established bid strategy.

But if your campaign remains in the learning stage for too long without producing any results, it might be time to act. Here's how to fix the problem and get more impressions and clicks:

Check your bid strategy settings: 

Make sure you've chosen the right bid strategy for your goals and that your bid limits are set appropriately. Consider adjusting your bids or bid limits if you're not getting enough impressions or clicks.

Increase your budget: 

If your campaign is limited by budget, you may not be getting enough impressions or clicks to exit the learning phase. Consider increasing your budget to allow for more traffic and data.

Switch to manual CPC bidding: 

This is the important one , it will change your bid strategy from learning to eligible instantly.

Google ads bid strategy screenshot 

mine is already on manual cpc , it could by different in your account change it to manual by clicking 'change bid strategy ' and choose manual cpc

If your bid strategy is stuck in the learning phase and you're not getting enough impressions or clicks, you may want to switch to manual CPC bidding. This will give you more control over your bids and may help you get more traffic and data.

Wait it out: Sometimes 

The best thing to do is simply wait for your bid strategy to exit the learning phase on its own. Google Ads recommends waiting at least 7 days before making any changes to your bid strategy.

(But as an advertiser , this option is not recommended by me)    

By following these tips, you can fix bid strategy learning and get more impressions and clicks for your Google Ads campaign. Remember to monitor your campaign closely and make adjustments as needed to ensure ongoing success.

FAQs

Why am I not getting impressions and clicks on my Google Ads campaign?

There could be several reasons why your campaign is not getting impressions and clicks. It could be due to low bids, low quality score, or low ad relevance. It could also be due to targeting options that are too narrow, or low search volume for your keywords.

How long does it take for Google Ads bid strategy to learn?

The amount of data that is available, the complexity of the plan, and the bidding objectives can all affect the learning period for bid strategies. The bid strategy normally needs a few days to a few weeks to learn.

Can I switch from a bid strategy to manual CPC?

Yes, you can change your bid strategy to manual CPC whenever you choose. However, keep in mind that switching to manual CPC will require you to manually set and modify your bids, which can take time.

Will switching to manual CPC fix my bid strategy learning issues?

If your bid strategy learning troubles are preventing you from receiving impressions and clicks, switching to manual CPC may help. It might not, however, resolve other targeting, ad relevance, or quality score problems

How can I improve my Google Ads campaign performance?

There are several ways to improve your Google Ads campaign performance, such as optimizing your keywords and ad copy, improving your landing page experience, refining your targeting options, and monitoring your metrics regularly.

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